Alfa Romeo’s fanbase was one we lovingly tended with caring, cautious hands.
For its content strategy, we chose to showcase the brand in its own spotlight; highlighting Alfa Romeo’s heritage and unique aesthetic design via stand-out images and “short but sweet” complimentary messages, with the occasional love-letter of a long post.
Alfa Romeo – Nile Engineering
For consumers and aficionados alike, the Alfa Romeo is a collector’s item. Its owners, past owners, obsessive fans and lovers of first sight huddle into online groups to form a distinctive niche on social media.