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Alfa Romeo’s fanbase was one we lovingly tended with caring, cautious hands.

For its content strategy, we chose to showcase the brand in its own spotlight; highlighting Alfa Romeo’s heritage and unique aesthetic design via stand-out images and “short but sweet” complimentary messages, with the occasional love-letter of a long post.

Alfa Romeo – Nile Engineering

For consumers and aficionados alike, the Alfa Romeo is a collector’s item. Its owners, past owners, obsessive fans and lovers of first sight huddle into online groups to form a distinctive niche on social media.

DateDecember 11, 2017