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With an ear out for feedback and an ear out for fanbase insights, the comment section provided us with everything we needed for a powerful content strategy.

Mixing nostalgia with in-depth maintenance service and brand loyalty was successfully amplified.

Fiat – Nile Engineering

History is not always a bad thing.
For Fiat, we harnessed the incredible wealth of its past and used it to position their brand as a multipurpose vehicle that is equally suitable for families and youth. Read on to know more about our digital strategy.

DateDecember 11, 2017