With an ear out for feedback and an ear out for fanbase insights, the comment section provided us with everything we needed for a powerful content strategy.
Mixing nostalgia with in-depth maintenance service and brand loyalty was successfully amplified.
History is not always a bad thing.
For Fiat, we harnessed the incredible wealth of its past and used it to position their brand as a multipurpose vehicle that is equally suitable for families and youth. Read on to know more about our digital strategy.